The Naza Group may be the official distributor of marques from Chevy to Ferrari in the car market, and it is bike division has become making up ground fast, because of new additions Piaggio, Aprilia, Gilera and Vespa. The conglomerate has signed a Distributorship Agreement using the Piaggio Group to become the exclusive distributor for the latter’s four brands. Naza already has Ducati and Harley-Davidson in its bike stable.
The signing ended by Naza’s Joint Group Executive Chairman Dato’ Hj SM Faisal and Piaggio Asia Pacific Managing Director, Mark Franklin, and was witnessed by Deputy Minister of International Trade and Industry, Dato’ Mukhriz Tun Mahathir and Commercial Affairs Attache from the Italian Embassy, Fabrizio Vergamini.
Naza invested some RM6 milli
on into this venture, which would incorporate a retail showroom and after-sales facilities. These products will even will be distributed underneath the Naza Realm of Bikes umbrella. The organization also has the choice to import and distribute another three brands within the Piaggio Group - Moto Guzzi, Scrabero and Derbi.
Dato’ Hj SM Faisal said that the marketplace for big bikes bucked 2009's downward trend and significant growth is expected. “The total industry volume last year dropped around 17% when compared with 2008. Nevertheless the lifestyle segment increased approximately by 40%, from 1,800 units to 2,500 units last year. The segment is expected to help rise in 2010 to three,000 units,” he pointed out.
The Naza boss also says both parties would explore the possibilities of locally assembling at least one from the brands for the ASEAN region.
No comments:
Post a Comment